AI and SaaS
Formlark
Making an AI-generated survey feel like something its author owns.
Editable drafts, visible branching, and a respondent-first experience.
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I bring clarity to complex products, from the first user flow to the last line of front-end code.
18 years of making digital feel more human.
Based in Kerala. Working with teams everywhere.

A selection of design & development work
AI and SaaS
Making an AI-generated survey feel like something its author owns.
Editable drafts, visible branching, and a respondent-first experience.
Read case study
B2B commerce
Helping businesses repeat wholesale orders without rebuilding the same basket.
Reordering, available credit and minimum quantities on the buyer’s dashboard.
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Finance
Explaining a multi-family office to families who recognise the worry, not the category.
Distinct service journeys and a separate route into family reporting.
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eCommerce
Serving a pet owner and a stable manager from the same product catalogue.
Two shopping paths, clearer quantities and comparable product specifications.
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Education
Helping aspirants assess a year-long commitment beyond familiar coaching claims.
Programme structure, fees and delivery details explained before an enquiry.
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Designed by me. Delivered through UXSparrow Innovations.
Visit my studio ↗One person. Both sides.
There’s a lot that can get lost between a design file and a working product. I stay with the work through both.
User flows. Information architecture. AI interactions. Interfaces that give people a clear next step.
Responsive front ends in Angular, HTML, CSS, SCSS and JavaScript. The details carried into the browser.
I work with your engineers on back-end services, APIs and integration. We agree on ownership before the build.
How we can work together
Nibin NelsonThe person, beyond the screens
I’ve been making things for the web since 2008. The tools have changed. The question hasn’t: how can this work better for the person using it?
Today I run UXSparrow Innovations from Kerala, working with teams on complex products and the interfaces that make them usable.
More about meYour next chapter
A senior role, a product challenge,
or something worth figuring out together.